Unlike last week, there was no run to Chris’ lecture. I was on time. He comes in, looks at us and tells us what he’s going to need to setup. He looks at me and say “[Insert photography terminology here] Honeycomb” I get up and I stroll into the room with all of the equipment, I grab the stuff I know and to illustrate exactly how I felt about today I shall use some stills from my favourite films.

This is the room with all of the equipment in. This is how I see it. It’s a little cave full of things that are wonderful- Half of which I’m yet to be acquainted with.

This is me when I’m trying to look like I know what I’m doing and there’s other people confidently picking up pieces of equipment that they know what they are doing with. I just pretend that I’m planning everything out.

I managed to find something that remotely looks like a honeycomb pattern, and I find something that it attaches to. It’s all going pretty well...

I can’t look at this picture without laughing hysterically. This is an absolutely perfect representation of how I feel when I’ve gone to get something and I’ve brought it back not feeling entirely sure that it’s the right thing. I’m pretty sure this is the exact face I make too. It's like I'm waiting for Chris to tell me it's wrong.

Chris has a new light I've never seen on the floor, it's called a gobo. Well, it's not; the gobo are the little steel discs that are inserted into the light fixture are called Gobos. These are really cool.  We're also using a different camera. A Canon 700D, there are a limited number of these at the Hatch and they are better at capturing skin tone. The first gobo that is picked by the group is a leaf-like one. You can use the spotlight to make the pattern appear on the model. It's a really quirky way of adding 'drama' and mood to photos. However it becomes increasingly clear that this isn't for every brand. 

We've also got two lights on stands with the honeycomb attachment on them. The light is really soft, and it doesn't light up the set. They just add a soft glow to the rest of the photo. They light the hair really nicely.

After a few test shots, it becomes apparent that you really need to adjust the light and really think about where you want the projection to fall on the model.

Handy note: Is the photo underexposed?

1. Change the Aperture
2. Turn the ISO up 100 --> 200
3. Adjust the flash. 

A little note on Health and Safety, part of the universal spotlight attachment gets really really hot. So it's not clever to touch that.


We tweak the lighting and start getting some really cool photos. Chris is repeating himself and keeps talking about composition. As a group I think we do really great photos but when you see other groups they are far more experimental with their poses. I think this is really important to think about.



Chris turns one of the lights to face the photographer and nips off and comes back with a ladder/steps and asks who fancies going up on it to block out some of the light to create really cool photos. I'll pass thanks. I don't really like ladders. We change the gobo to what I like to call 'Creepy Branches' This is my favourite that we've used yet because I don't think it looks tacky.






We then added coloured Gels.

We moved the lights around more. Added some black polyboards.

By breathing on the lense, you can create a flare. This is another really handy effect to know, it's really simple and yet really effective.

SET CHANGE! *Cue Chris doing his normal witchcraft that'll probably take me another 30mins to do*

Introducing:

- A large shallow softbox. This has an extra baffle in it which means the light will be defused three times.

He's breaking the rules that he's told us. We shouldn't light from directly above as it creates shadows and it isn't flattering.



Here's a great example of how this lighting looks on a man. It's sinister but it still works. (Not being offensive Chris! You know what I mean)




I was actually on reflector duty in these two photos. I just wanted to light her face because we'd angled the softbox slightly and it made her skin look flawless.



Even though I'm not the most photogenic in my class, I really like the contrast of my hair and the blue gel that was held in front of the camera lens. Again, I had never even thought of holding a gel up to the camera lense.



Some other important notes from this session include

Using a template that's been designed for us

1. Use the cropping icon in CaptureOne
2. Overlay
3. Drag the PDF into this box

JPEG is a compressed version of a TIFF.

So here's my moodboard. I know that Sharon mentioned to us that she didn't want to see the end results in this moodboard, but it felt so weird not putting any photos of make-up.

One meltdown the in library about not being able to remember how to use a 'layer masks' in photoshop, I had the genius idea of using circle shapes on the board. I know this was a risky move because as I've mentioned previously, Sharon and myself are slightly different when it comes to moodboards (I'm still bitter about not being allowed my red tissue paper) So I thought why not, it can only be wrong.

I walk into class feeling slightly confident. I was actually proud of this moodboard. I thought it covered how I was view the word Effervescent clearly.

Sharon seemed underwhelmed (SHATTERING MY DREAMS AGAIN) and didnt hate the bubble shaped photos. Which to me is a win in my books. But it's all about 'Golden Circle' and how the Eye is lead around an image.

I've learnt a really hard lesson about how you save images in Photoshop. I've saved this as a TIFF, and now I can't edit it. So the feedback I've been given is going to prove hard to adapt. Lesson learnt.

BOOM! I'm bang on time. It's 9am and I'm present without coffee. I may or may not have sprinted the last half mile but that is completely beside the point. We all know what Chris is like for punctuality and attendance.

I’m a little bit sleepy, and I begin to watch Chris set up something that involves all sorts of photography witchcraft that instantly make me doubt my ability. This term, I decided it would an absolutely Einstein idea to draw out the set ups. This might be helpful as I’ve got a pretty good memory but I wouldn’t be able to remember everything perfectly. I’m frantically scribbling away in my notebook as well as taking photos of the set ups.

Chris begins talking about the set-up and here’s the notes I’ve taken:

-Editorial vs Advertising. Who is the target audience? With that in mind casting your model is critical.

What we’ll be using today:

• Big Boom
• 2 lights on stands
• 2 softboxes
• Beauty Dish
• Diffusers 
• ‘C’ Stands – These are used on film/tv sets as they are really strong.
• 
  
• Camera: Canon 550D

Lenses: 

• 50mm (Which isn’t great for beauty)
• 85mm
• 100mm (Macro photography)
• Sync Lead
• Tether Cable
• Mac, using Capture1

Camera settings:

• ISO 100, F8, 1/160

Here’s the set-up drawing. It makes sense to me.


After a few test shots it’s important to mark the floor for the model to stand when you’ve worked out where the best light is. Nothing more frustrating that having them in the wrong place because they moved slightly.

Don’t light too much under the chin in this set up

When shooting for this unit, use the first shoot as practice. Make sure you've got any tearsheets or pose ideas with you.

Use a reflector to light up the eyes, you just angle the reflector differently. It’s easy to see this as a photographer. It puts a nice glow in the eyes.

Always use Capture1 to compare photos. You can always adjust the levels in Capture1.

Chris has us do the awful “Take a photo of someone then swap”  I’m sorry. I’ve run half a mile, my mind is boggled, I have no make-up on, I’m in a class with models. Greeeat. Thankfully I get mine out of the way. Doesn’t matter how flattering that light is, it’s not doing me any favours today. While other photos are being taken I’m getting twitchy because I pay attention to minor details and having a best friend who has a septum piercing I am aware of the importance of having a straight piercing. I can’t tell you how many selfies have been deemed unworthy by my bestie back home because ‘IT ISN’T STRAIGHT NICOLA’ So I gently call out for Lia to straighten her new piercing and it chills me out.
 
Thankfully the Chris Overend™ lightbulb goes off when we’re halfway through the class and he goes on what I like to call an ‘ Inspiration Mission’ and he rearranges the set-up (in record time no less)


*Black polyboards and a direct overhead light work better for men.

Now, to my favourite part of the lesson and this truly had captured (HA PUNS are still cool) my interest. I love macro photography after this lesson. I’m honestly going to be looking so far into this.

So here’s a little bit of a heads up:

Every single movement effects the overall photo.
It can be challenging to get the photo in focus, but the photo pay off is worth the challenge.

Avoid photographing:       

• Ears
• Noses

We did some really cool eye shots. I was so chuffed that I managed to get my photo in focus on my first frame. I can see why it’s challenging. Something I’ve thought of is that it’s probably easier to have your model sat on a stool when shooting close ups. It means they won’t get as tired as easily.


My shot of 

My eye, because it just looked awesome (Photo credit to Harriet Gulliver)

Can’t wait to do this again!

Up until today, I had no motivation. I’ve been ill. I’ve been struggling to leave my bed because this semester is so very different. The workload seemed/is a bit much for me. I had all these amazing ideas of how I was going to do this term, how well organised I was going to be. This was great until I got handed my briefs and I had a minor breakdown.

It’s ok. We’re back on track. I’ve finally learnt how to pronounce the word I’ve been given. I have full understanding of what it means in all its varying definitions. I had another look at my mind map, and it’s only when I’m going over the pencil in pen I realise that I had written down a lot of rubbish. I even asked my friend what I was on about. This provided comical because she just shot me a look of “I don’t understand your train of thought most of the time why would I understand it now?”

After my only lesson I managed to attend this week, I sat down with my American Netflix account and looked at my Directed study from Sharon for our seminar. Instead of feeling panicked and headless chicken mode, I remember the wonderful motivational speech from my Daddy I’d had the night before (Which was along the lines of “Get your ass in gear Kiddo” He’s my best friend and a legend in his own right) I sat down at my desk and I smashed 5 designs that I feel reasonably confident with. This will be for a grand total of 24 hours because I’m sure Sharon will destroy my dreams once more (I’m only half kidding ;) )

I guess creativity isn't one of those things you can force. It doesn’t matter how many times you look at things are meant to inspire you, or scroll through Pintrest; just sometimes need something that’ll give you a little spark of imagination. For me, it was sitting at my desk and thinking back to some old china plates that used to be up on my great aunt’s wall. Once I’d done one chart, the rest just came really easily. I would look at one chart and think about how I’d improve it/what critique I might be given. Instead of just making the adjustments, I started over and made a whole new chart and then it would just be a train of thought on paper.

Moving forward, I've uploaded each screenshot as an individual blog plost. I'll explain each one, the thoughts, techniques I've tried, what inspired it. I'll go back to each one at add the critiques I receive too. It's just my way of keeping progress and keeping record of things I've adjusted (because I'm not the most organised of people). Part of my feedback from another unit was to exploring how I develop my ideas, and I thought this would be a good idea.

It’s great to feel as though I have my mojo back. I say this. Until tomorrow morning when Chris will take approximately 18 minutes to do an extravagant lighting set up, that’ll produce amazing pictures in a about 3 frames. All of this while I struggle to remember how to change the aperture on the camera. But it’s all a learning experience right.



P.S I wasn’t joking about my arm being covered in paint.

It's the first digital image lecture of the year and there is a certain buzz in the room. I'll admit I'm a bit all over the shop after attending a rage inducing feminist lecture but on the plus side Alex Box touched my arm and smiled at me. I may or may not have had a total fan girl moment, but I can neither confirm nor deny this.

"Don't clap!!!" are the first words from Sharon. I don't know who clapped at her FINALLY arriving. (I joke, I totally know. It was done in complete jest)

I walked into this lecture with my mind at complete ease, I felt confident. The keyword in that sentence is 'Felt' 

This soon melted away and was replaced with utter terror and fear. 

Pintrest? I mean, I have it. I use it. For the most pointless of reasons. It's normally my go-to when Google images fails me. I've never used it for a productive reason, if anything it helps me procrastinate. This'll be interesting.

She flies through the first slide and I have a feeling that this is going to be the theme for this semester. The first set of homework is read out and a cheeky "Chris said he wants to add more, but he hasn't yet" I glare at the homework paragraph. Moodboards. Something I'm not great at.

We are whirled through a very but detailed history of beauty advertising. Here are a few notes that I've jotted down that'll probably provide inspiration at a later date for some blog posts.

I've done a little bit of hunting online to try and find a timeline to make the lecture.

1904 – Max Factor established in Los Angeles, it specializes in the production of film actor cosmetics.
1907 – Safe synthetic hair dye invented by L’Oreal.
1915 – Portable lipstick invented.
1917 – Maybell launches Maybelline cake mascara.
1920 – Rimmel produces first non-toxic European mascara, eyebrow pencils become popular, and film actors start become primary propagators of new fashion trends.
1930 – Max Factor launches first lip gloss.
1936 – L’Oreal invents sunscreen.
1948 - Hairspray is invented.
1950 – After WW2, cosmetics become international business that creates enormous profits.
1965 – Aerosol deodorants.

ANON., n.d. 

Other notes I've jotted down include:

• 1909: Mr. Selfridge opens the first make up counter.
• 1920: Pharmacies and Department stores now have make
  up counters/products. Before it was an embarrassment to be buying rouge.
• Advertisements were illustrations with lots of text. These were like instructions on how to use the products
  
  
  
  
  
  
  
• 1930:Women have became more influenced with Hollywood
• Thinner eyebrows are popular
• Photoplay- Were original adverts for Max Factor. One of the origins of product placement
• Max Factor made a creme eyeshadows and lipgloss which changed how make up was done. Glossy eyes were popular now due to new product.
• 1939- Helen Rubinstein made mascara. Lipstick sales boom.
  
  
  
  
  
• 1940s Make up is a huge industry now. Products are used in films still and this is helping sales.
• World War 2 rationing affects everyone. Women are encouraged to wear make up to boost the morale.



ANON., 1942 LIFE Magazine

• 1950. It has been argued that this was the Golden Age of the advertising industry. The industry had more power than ever because more and more people were buying TVs.
• It was the rise of the model these became a challenge to film stars who had always been the face of products.
• Elegant eyes and lots of powder were popular
• 1960s. Mary Quant changed the make up industry.

  

  JANE, S., n.d.
  Honey magazine Quant special supplement 1967.

  
  
  
•  There were 3 iconic looks created that were associated with this era. Hippie. Mod and London Look.
• Our make up adverts don't tell us so much about products any more because we're a Tech Savy society now.
• Ads now show us trends and how we are going to look.
• Each brand tailors their adverts to the intended audience and demographic that they intend to sell too.
  

Southampton Solent University
FMS403 Digital Image Production 2



Image available at: http://www.dailybless.com/en/2013/01/lanvin-spring-summer-2013-campaign  









Southampton Solent University
⦁ Assessment Brief

Unit Title: Digital Image Production 2
Unit Code: FMS 404
Unit Leader: Sharon Lloyd 
Level: 4
Assessment Title: Mini Portfolio
Assessment Number: 1
Assessment Type: Portfolio
Restrictions on Time/Length : None
Individual/Group: Individual
Assessment Weighting: 100%
Issue Date: Week commencing  25.01.2016 
Hand In Date: 24/04/2015 before 10pm 
Planned Feedback Date: 4 weeks later via myCourse 
Number of copies to be submitted: One electronic PDF file no later than 10pm on the date of submission
Mode of Submission: On-line via your myCourse unit page
Number of copies to be submitted: Where on-line submission via ‘MyCourse/Turnitin’ is used, students are not required to submit a hard copy. 
⦁ Anonymous Marking 
⦁ This assessment will :
⦁ be exempt from anonymous marking as it falls within an exempt category under the University’s Anonymous Marking Policy.

⦁
⦁ Introduction 

Digital image production and design is the leading method for image making and publishing in the media, fashion and beauty industries. Every element of an image and layout can be controlled throughout the production process, from the photography studio to edit, post production, art direction and layout.

This unit builds on the skills developed in Digital Image Production 1, introducing students to more photography techniques in the studio and IT skills in Adobe Illustrator and InDesign. More advanced camera controls, and studio lighting will be explored, giving students the confidence to take their own images. Students will then be introduced to publishing software Adobe Illustrator and InDesign giving students to skills to create simple layouts, use text on imagery and incorporate design elements or graphics with photographic imagery.

The final assessment will demonstrate digital photography, design, text and layout techniques appropriate to the media, fashion and beauty industries.







Assessment Tasks 

Brief 1
Using the skills and tasks developed within your photography and post-production workshops you are required to research images based on an inspirational word.  You must show the creative thinking behind your consideration of the images through image and text analysis, and evaluation.  A MOOD board must be developed and used as a culmination of your word inspiration.  You will design and photograph an image that references your word. 

You will then be required to design and photograph a studio-based image for a key make-up brand (you will be presented with a list of brands to choose from).  You must research and evaluate the images for the brand you have chosen.  

Create a STORY board based on the research you have conducted for your brand and inspirational word. You must take into consideration products, background, colour, texture, garments, accessories, light, composition, attitude, poses and props. 

Brief 2
During the second part of this unit, the emphasis will be on post-production and you will be required to use a template of a campaign image (provided by Chris Overend) to drop your image onto, with amendments to text, colour and layout. The amendments made to the template must be consistent with the brand image and ethos. 


All the skills acquired in this unit will culminate in 1 mood board, 1 story board and 2 images to be presented in the form of a fully laid out “mini portfolio” submitted in PDF format at the end of semester 2. 

In addition to the sketchblog used to gather research, document ideas and evaluate progress, you are required to develop a Pinterest board. This is good professional practice and will help you to produce innovative and thoughtful images.

You will also be required to keep a technical blog detailing your practice lighting set ups, practical photography, experiments etc. THIS WILL NOT BE MARKED. However you will be expected to create at least one entry a week to chart your progress and show evidence of your ongoing work. You will be shown how to create a blog in your lessons.


Final Outcome: A 5 page Digital “Mini Portfolio” presented in a PDF file:

Your mini portfolio should be in the form of a single PDF containing five pages and a link/hyperlink to your sketchblog, e.g. FMS404ShootingBeautyJonesA.Blogspot.com.  Your Pinterest board should be seen as a link on your blog. 

Page 1 - Mood Board of word image
Page 2 – inspirational word image (front, back and side angle)
Page 3 – Story Board of brand, linking it to your developed inspirational word. Try to avoid repeating images used on mood board – this is further development of your initial ideas but has to fit in with the brand ethos, this consideration should be evident on the board. 
Page 4 – Brand image 
Page 5 – Evaluation (an evaluation of the project progression, detailing how you solved problems, photographed your images and engaged in post-production/editing of the image.



Indicative Reading 

Books: 
MasterMind : art direction, fashion styling and visionary photography. Hong Kong: Victionary 2011

The fashion photography course: first principles to successful shoot, the essential guide.
Siegel, Eliot, London: Thames & Hudson 2008

Pro digital fashion photography: featuring work from David Lachapelle, Barry Lategan, Perou & Rankin: a complete reference guide to the tools and techniques of successful digital fashion photography. Smith, Bruce, Lewes: Ilex 2008

The complete guide to organizing and styling professional photo shoots. Travers, Peter ; Harkness, Brett; Mies, Switzerland; Hove: RotoVision 2011

Adobe InDesign CS5 Classroom in a Book the official training workbook from Adobe systems Cruise, John ; Anton, Kelly Kordes.  San Jose, Calif. : Adobe Press 2010

⦁ Designing for newspapers and magazines 2nd ed. Frost, Chris. London : Routledge 2012

⦁ Vogue : the covers. Kazanjian, Dodie. New York : Abrams 2011

⦁ Dazed and confused : making it up as we go along : a visual history of the magazine that broke all the rules. Hack, Jefferson ; Furniss, Jo-Ann; Rankin. New York : Rizzoli 2011

Documentary:
David Bailey: four beats to the bar and no cheating. (Digital Video). BBC4 26/01/12

The look: Power of the press. (Digital Video). BBC4 12/02/09

Journal:  The Vogue Archive

Websites:
www.lebook.com
www.nowness.com
www.fashion156.com
www.dazeddigital.com





LEARNING OUTCOMES

On successful completion of the unit, students should be able to:

Cognitive Skills 
C1 Formulate creative and appropriate solutions demonstrating an awareness of image making and design for the fashion and/or beauty industries.

Practical and Professional Skills 
P1 Produce final images using appropriate photography, post production, layout and design techniques.

Transferable and Key Skills 
T1 Develop visual communication and time management skills


Assessment criteria  - See the rubric below 



⦁ Extenuating Circumstances
The University’s Extenuating Circumstances procedures are in place if there are genuine circumstances that may have affected your academic performance. Remember however you need to be ‘fit to study’, this means that you can either submit your assessed work or declare extenuating circumstances, but you cannot do both.

A summary of guidance notes for students is given below:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234570925

⦁ Academic Misconduct
Any submissions must be your own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook, includes the definitions of all practices that will be deemed to constitute academic misconduct. You should check this link before submitting your work.

Procedures relating to student academic misconduct are given below:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234570157





Ethics Policy
The work being carried out by the student must be in compliance with the Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then the student will need an ethics release or an ethical approval prior to the start of the project.

The Ethics Policy is contained within Section 2S of the Academic Handbook:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=PPG/ASQS/AH/1234569791


Anonymous Marking
A copy of the University’s Policy on Anonymous Marking, process details and student guidance on submission sheet completion can be found on the following links, which are also uploaded on the Student Portal.  The guidance ‘fact sheet’ will be available at Faculty Reception Points.

Policy:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574213

Process:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574215

Fact Sheet:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574214


Grade marking
The University uses a letter grade scale for the marking of assessments. Unless you have been specifically informed otherwise your marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on myCourse. The guidance ‘fact sheet’ is available at the Faculty Reception Points.

Policy: http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=PPG/ASQS/AH/1234569864 

Fact sheet:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234576014 



Criteria
Knowledge and Understanding
Identify and use appropriate materials and production processes relevant to photography for styled images. Exceptional breadth and depth for work at this level; Excellent understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate and coherent in breadth, with depth in many areas Thorough understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate in breadth, with depth in several areas; Clear understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate, with depth in some aspects; Satisfactory understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Largely accurate across most areas, with limited depth; Adequate understanding and slight application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Inaccuracies/omissions in some areas, depth limited; Occasional errors in understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Fails to engage with the unfamiliar.
Cognitive Skills
Formulate creative and appropriate solutions to a range of styling and photography related problems, demonstrating an awareness of customer needs.
Selects and applies appropriate photographic and post-production methods to address/solve complex and often unfamiliar problems; Excellent investigative skills generate well-founded and evidenced conclusions. Applies appropriate photographic and post-production methods to address/solve complex issues/problems, some unfamiliar; Thorough investigation generates well-founded practical solutions. Uses appropriate photographic and post-production methods to address complex issues/problems, some unfamiliar/unpredictable; Investigation generates well-founded conclusions/practical solutions. Use of photographic and post-production methods satisfactory, Applies some aspect of learning in a different context; Use of photographic and post-production methods is adequate; Tendency to description and reliance on familiar/given material or approaches. Superficial  use of photographic and post-production methods; Overly descriptive and reliant on familiar/given material or approaches.
Fails to apply learning to unfamiliar contexts.
Practical and Professional Skills 
Prepare and present visual and written material to an appropriate and relevant professional standard. Competence in all the required specialized technical and creative skills. Mini portfolio shows an awareness of professional standards exceeds expectation for this level.
Competence in all the required specialized technical and creative skills. Mini portfolio show an awareness of professional standards exceeds expectation for this level in some aspects. Competently uses all the required specialized technical and creative skills. Mini portfolio indicates more developed awareness of professional standards in some areas. Competently uses all of the required specialised technical and creative skills, with more developed capability in at least one area.
Use of all the required specialised technical and creative skills is adequate. Use of some of the required specialised technical and creative skills is marginally inadequate.

Transferable and Key Skills
Appropriately and effectively utilise IT systems and software. Excellent presentation and organisation all work, Mini portfolio is exceptional for this level.
Work demonstrates independence and initiative beyond level expectations, setting objectives and taking responsibility for outcomes; Excellent presentation and organisation in most contexts. Mini Portfolio excellent and insightful. Work demonstrates independence and some initiative in setting objectives and taking responsibility for outcomes; 
Presentation and organisation of work appropriate to  context and purpose. Mini portfolio communicates clearly. Work demonstrates independence in setting some objectives beyond those given and taking responsibility for outcomes; Satisfactory organisation and presentation of work. Mini portfolio mostly appropriate; Work demonstrates satisfactory independence in addressing objectives and taking responsibility for outcomes; Organisation and presentation of work adequate.. Mini portfolio is limited with some mistakes/irrelevancies; Work demonstrates adequate independence in addressing given objectives and taking some responsibility for outcomes; Elements of disorganisation and poor presentation of work. Mini portfolio is poor or inappropriate communication. Work demonstrates insufficient independence in attempting to address given objectives and taking responsibility for outcomes; 
Assessment Criteria
CRITERIA A1 – A2 A3 – A4 B1 – B3 C1 – C3 D1 – D3 F1 – F4

FMS 404 – Digital Image Production 2 Teaching Scheme

Week Technical Sessions Lectures/Tutorials 
1 Photography: Photography refresher class. Remember to bring your own SD Card/Hotshoe adaptor to your photography session every week. 
Lecture 1: A look at beauty advertising and its history.
Seminar: Introduction to your inspirational words. 
2 Photography: Group work - practicing your first advertising/lighting set-up.
Lecture 2: Advertising versus editorial image. What is the difference?
Seminar:  CRIT: Presentation of MOOD boards to class and group review of ideas. 
3 Photography: Working with bright colours.  Make sure you dress/make-up appropriately in vivid colours.  Let's make a splash!
Lecture 3: How to identify a beauty brand?  What is its market and target demographics?
Seminar: Introduction to beauty brands:
4 Photography: Practice Week.  Choose one of the two set-ups you have been shown so far to photograph as a test shoot.  
Seminar: CRIT: Presentation of STORY
boards to class, 
5 Photography: Shooting to fill a space (considering text for advertising, magazine articles etc)

6 Photography: Photographing image for Beauty Brand

7 IT: Photoshop - retouching Beauty Brand images, editing your STORY board Tutorials
8 IT: Refresher of InDesign, working with text, creating text for own images
Tutorials 
9 IT: Using InDesign - Bringing boards, images text together Tutorials 
10 IT: InDesign - Bringing boards, images text together Final CRIT 
11 IT - InDesign
Finalise  “mini portfolio” ready for submission. 
Save your work as a PDF.
Submission Week 
12 No IT session Marking week 
13 No IT session Marking week 
14 No IT session Marking week
15 No IT session Feedback Week

Feedback for my assessment:

"Wow, where to start. I'll start with the photography. Very high quality shots, powerful compositions and great use of shapes and colours. Your tech blog is an incredibly fun read, with nearly entirely you're own personal reflection and analysis, as fun as the diary type sections are, they don't really add to the subject of beauty photography ( I enjoyed reading them all the same) . As a piece of work that you will continue to develop and add to however, I think you will come to treasure this blog as brilliant resource for many shoots to come, please keep adding shoots as you do them and any photography notes too. A tremendous effort Nicola, you made my job of assessing this so easy as you worked so hard. well done." 

I can't begin to explain how happy I am with the grade I received. I've made it a point of not discussing what I get with other people because it's really none of their business. I had been disappointed with my other results and I was really hoping that I had done well with this unit. It was the blog I feel the most proud of. After a session with Sharon in which I had a mental breakdown because I had no clue in regards to approaching the workload, I managed to get it all sorted and I became really excited to show her my work. I got to include some of my favourite photographs. It became a home for my feeling and thoughts on fashion photography.

I'm truly chuffed. I didn't know how to use Photoshop and I was in full Big Bird flap mode when I begged a wonderful member of staff for some help on the day of hand in. Thankfully this wonderfully patient man taught me the basics of what was needed of me. Without him I would have well and truly fallen at this hurdle. Go Team Ken.

I'm terrified of the next Unit. I don't want to let myself down now that I've seen what I can achieve.

Things I want to improve:

• Time Management- I feel as though I could have produced better work in some areas of this unit had I planned more efficiently. So for this unit, I'm going to make a list of blogs I need to do and when I need to do them
• Push myself out of my comfort zone- I want to learn more complicated set ups and execute them confidently. I'm going to read more about lighting and the effects that you can achieve
• Be more proactive with my photography research. Instead of spending countless hours on Facebook procrastinating, I'm going to try and look at more photography work. Make notes of what I like and try and replicate elements of this.
• Do more test shoots. I was very lucky and managed to get all the photos for my assessment in one session. I realise that this was probably beginners luck and I can't rely on that to just pull me through. This also leaves more room for experimentation.
• Produce higher quality work. I need to pay more attention to small details on set. They are much easier to fix on set than they are to fix in post production.