Final Mood Board: Editorial
After racking my way to tie my word in with my editorial idea, I turned to mythology. I'd been watching old gameplay of the God of War series. Then it hit me, I wanted to do a daughter of Poseidon because I felt that a fairy wasn't where I wanted to go. So I went with the idea of a strong, warrior daughter of this God. I mean it would have been easy to find one of his daughters but where is the originality in that?
I found a fair images for my mood board but I didn't want to clutter it too much, as I have a habit of letting my creative side get the better of me and it just becomes a mess instead of having some direction to it.
I feel as though my mood board is pretty good but Sharon might not like it :D I've mainly expressed the inspiration for the character I've created and the colour schemes I want to include. I would have loved to have done a shoot with water but I don't have that technical skill...yet.
I found a fair images for my mood board but I didn't want to clutter it too much, as I have a habit of letting my creative side get the better of me and it just becomes a mess instead of having some direction to it.
I feel as though my mood board is pretty good but Sharon might not like it :D I've mainly expressed the inspiration for the character I've created and the colour schemes I want to include. I would have loved to have done a shoot with water but I don't have that technical skill...yet.
Beauty Advert Analysis
Now, where to start. I love Dior Adverts. They are some of the very few ads that make me want to be the person who is in the ad. I've never really had any of that celebrity envy. Especially when growing up. My dad dabbled with modelling for a while and he caught me comparing myself to a model once that I'd seen in magazine. He sat 12 year old me down and told me the truth about the photos I see. All the retouching and all the make up. I'm thankful we had this talk. It taught me loads.
I love Ms. J-Law. I think she's great. She's a great role model for kids, but is this ad too much? Let's break it down. The pose she is recreating is that of Sharon Stone in 'Basic Instinct' Instead of being sat with a cigarette, she's posing with Dior Addict lipstick instead. Interestingly, I think that the packing for this product actually looks like part of a Vape that used by people who try to give up smoking.
The whole idea of using a cigarette style to sell this product doesn't bother me, because I smoke. I can see why it may have caused some issues for non smokers and people who are concerned about their child's role model advocating something like this. I say this as this was shot not long after the 'Hunger Games" and Katniss Everdeen was someone who younger girls started looking up to. I couldn't really find negative posts about this image. I'm actually really surprised. I would have thought there would have been considering that Dior photoshopped a cigarette out of a model's hand in one of their photoshoots previously.
I think it's a really clever advert. Comparing one addiction to another was stroke of genius. As someone who loves buying premium make up, it's safe to say that once you stop you can't really stop. They bring out a new collection, with new shades and you NEED them. Or a new lipstick colour comes into trend and then you have to go and buy one from your favourite premium brand to keep up.
I love Ms. J-Law. I think she's great. She's a great role model for kids, but is this ad too much? Let's break it down. The pose she is recreating is that of Sharon Stone in 'Basic Instinct' Instead of being sat with a cigarette, she's posing with Dior Addict lipstick instead. Interestingly, I think that the packing for this product actually looks like part of a Vape that used by people who try to give up smoking.
The whole idea of using a cigarette style to sell this product doesn't bother me, because I smoke. I can see why it may have caused some issues for non smokers and people who are concerned about their child's role model advocating something like this. I say this as this was shot not long after the 'Hunger Games" and Katniss Everdeen was someone who younger girls started looking up to. I couldn't really find negative posts about this image. I'm actually really surprised. I would have thought there would have been considering that Dior photoshopped a cigarette out of a model's hand in one of their photoshoots previously.
I think it's a really clever advert. Comparing one addiction to another was stroke of genius. As someone who loves buying premium make up, it's safe to say that once you stop you can't really stop. They bring out a new collection, with new shades and you NEED them. Or a new lipstick colour comes into trend and then you have to go and buy one from your favourite premium brand to keep up.
The make up in the photo is beautiful. Clean and classy, just like the brand. It's important that a advert displays a brand's ethos. They need and 'it' girl and their signature products and you just know who is selling it.
The lack of text screams premium make up. It's only in ads like Rimmel, where they pretty much treat you as a layman. That you see SO MUCH WRITING. It's literally spoon feeding you the product. I can't actually stand looking at them because they make me cringe. I feel as though the brand treats their customers like idiots with the need to put as many verbs as possible on there in the hopes you'll by their products. The lack of typography on a premium ad gives the impression that their audience is in the know and there is no need to give you 9 verbs in a row to make you buy it. You're a faithful customer and you probably will buy their products, if not just for the name. After all, there is only one Dior.
It's cool to see how brands are keeping up with social networking. I mean, just google that hashtag and you're drowing in Dior.
Well played Dior, well played.
The lack of text screams premium make up. It's only in ads like Rimmel, where they pretty much treat you as a layman. That you see SO MUCH WRITING. It's literally spoon feeding you the product. I can't actually stand looking at them because they make me cringe. I feel as though the brand treats their customers like idiots with the need to put as many verbs as possible on there in the hopes you'll by their products. The lack of typography on a premium ad gives the impression that their audience is in the know and there is no need to give you 9 verbs in a row to make you buy it. You're a faithful customer and you probably will buy their products, if not just for the name. After all, there is only one Dior.
It's cool to see how brands are keeping up with social networking. I mean, just google that hashtag and you're drowing in Dior.
Well played Dior, well played.
Evaluation of Advertisement Shoot.
Just like the blog before it, these are just a few hits and misses from this shoot
Misses:
- I wish a had a little book of poses or if I had brought a tear sheet so I could get a wider variety of poses. The ones I've got are good but I feel as though I could have had more poses. Being more aware of how my model looks is something I need to play closer attention too.
- Paying closer attention to little things in the make up that need adjusting during the shoot. Looking at my photos a few days later I realise that the lipstick isn't even on the cupids bow. I'm a little ashamed that I didn't notice this during my shoot.
- I don't have to shoot my model so close to the colorama. I need to play attention to how the shadows are cast on it. Moving them away from the background makes SUCH a difference.
Hits:
- The Canon 1000D. I adore this. It makes the skin look beautiful. After using the 700D and 1000D I don't want to go back to using a 550D. The photos still look good, but there's such a crispness with the other 2 cameras. New favourites.
- I was really nervous about the whole concept of this shoot. It was the one I felt the most uncomfortable doing. Until she put on the dress and then she just seemed to ooze class. Which is what I needed.
- I tried being less stressed. This worked a right treat. It meant my model didn't seem so on edge which meant she didn't feel under pressure.
- A short shoot! This makes me really happy. At first I was dreading not having a lot of time. If anything, it made me focus more on making each frame count as opposed to snapping away 200+ pictures and hoping that I got at least 20 good ones.
- My photos! There's more good than bad! It means I had more of a challenge picking the one I was going to use.
Evaluation of Editorial Shoot
This isn't really going to be a long blog post, just some things I've noticed from this shoot that I will bear in mind for the next time I do it.
Things to improve:
Things to improve:
- Shoot with a 700D or higher. The skin would have looked so much nicer had I stepped out of my comfort zone and shot with a camera that I'm not as used to.
- When applying eyelashes, be very mindful of the glue. It may dry clear BUT it still picks up camera if there is a blob of glue on the lashes.
- When doing work with the arms, don't forget to include the make up on the hands. Looking back at these photos I really wished I'd put some of the pigment on her hands and on her fingers. I just didn't want to over do it.
- Shoot on a colorama that isn't black. I lost her hair in the photos because her hair is dark and the background just absorbed it.
- Use_a_hair_light. God. I really wish I had done this for this shoot. All the droplets of water would have showed up in her hair so much more. No point dwelling on it though, a note has
been made for next time. - Post production. I NEED to get better at this.
To end on high we'll talk about some things that I felt I had done well
- My interpretation of the word. I didn't want to go so obvious and I'm glad I stepped away from the initial face charts I did.
- I'm glad I experimented with the gels. I'm even happier that I chose to not use them in the end. Looking back through my photos you can see the progression and how my idea changes.
- The make up - I wasn't sure how well it was going to turn out. It looks pretty ace on camera.
- I was really hot on touching up the lip gloss, being aware of things that needed to be
- The final images I've chosen. I'm so proud and I can't stop saying that. For someone who didn't know how to use a camera at the beginning of this academic year. I can say that these are my proudest moments.
Shooting My Advertisement
I feel a little more confident in my shoot now, I've done a fair amount of research into Givenchy and how the seem to advertise their beauty and perfume products. I think I can take the photo I've got in my head. In theory it should be an easy shoot. I just need to make sure I nail the lighting.
I come in early at 1:30pm to set up my workstation. I learnt from the last time that I need to give myself more time to make sure that I've set up ok. Justine is bang on time which is always good. I hate running late. It also gives me a bigger margin for error (forever the pessimist)
The make up application goes really well. I had wanted to make sure that the skin had a nice glow to it so I mixed up the Illamasqua Satin Primer with Revlon's Photo Ready Liquid highlighter base and DAAAAYUM did her skin have a lovely glow. I gave her nose light powdering because we don't want a shiny nose.
The liquid liner needs some assistance from Harriet because I got the shakes really bad and with a team effort we get it done.
As soon as I put on the red lipstick I knew that Justine was the perfect model for this shoot. All the Givenchy models ooze class and elegance and she was nailing it.
Harriet asks me what equipment I need from the Hatch and she nips off to get it. I then get a message not even 10 minutes later:
Well crap. I've gotten used to using my nice 550D...not today. I managed to snag a sync lead, so it wasn't all lost. At least having an 85mm wasn't so bad. I think that if it had been a 60mm lens I would have had a mental breakdown. We'd shot with it before and it hadn't focused to well.
I come into my studio and the girls have worked their magic. I grab one of the white boxes for Justine to lean on and somewhere to rest the roses.
After a few test shots to work out the lighting, I discover that I'm having real difficulty to get the right exposure. I think it's partly because Justine has very fair skin and I'm shooting on a white colorama.
The shoot starts off well. I'm thinking my photos are mediocre. I ask my amazing bestie Peter to come and have a look at them. He tells me to move my model away from the colorama as it's casting a shadow. I hadn't even thought of this. Peter works some magic and helps me get my exposure right and then off he disappears.
I continue my snapping away, always taking note of any minor adjustments that need to be made. Like, moving stray hairs, lipstick touch ups, adding more highlighter.
Something I've learnt is that shooting with hands touching the hair or face can be one of the most awkward things in history. Sometimes they can just look so unnatural, it's in these moments you try and catch the model as they are moving their hair in between posed shots.
I nab Chris and ask him if he thinks that my images are OK, he's says they look OK, so I'm pretty happy. Chris tells me to shoot further back, he opens up the curtain next to my studio and tells me to stand there and shoot. I have to admit, the photos that I took after this looked cleaner somehow.
I managed to do the shoot in a little over an hour and this is a new record for me, I normally take forever. Better be safe than sorry. You know what I mean.
I'm really happy with these photos. I'm just praying that I got the brand ethos right.
I come in early at 1:30pm to set up my workstation. I learnt from the last time that I need to give myself more time to make sure that I've set up ok. Justine is bang on time which is always good. I hate running late. It also gives me a bigger margin for error (forever the pessimist)
The make up application goes really well. I had wanted to make sure that the skin had a nice glow to it so I mixed up the Illamasqua Satin Primer with Revlon's Photo Ready Liquid highlighter base and DAAAAYUM did her skin have a lovely glow. I gave her nose light powdering because we don't want a shiny nose.
The liquid liner needs some assistance from Harriet because I got the shakes really bad and with a team effort we get it done.
As soon as I put on the red lipstick I knew that Justine was the perfect model for this shoot. All the Givenchy models ooze class and elegance and she was nailing it.
Harriet asks me what equipment I need from the Hatch and she nips off to get it. I then get a message not even 10 minutes later:
Well crap. I've gotten used to using my nice 550D...not today. I managed to snag a sync lead, so it wasn't all lost. At least having an 85mm wasn't so bad. I think that if it had been a 60mm lens I would have had a mental breakdown. We'd shot with it before and it hadn't focused to well.
I come into my studio and the girls have worked their magic. I grab one of the white boxes for Justine to lean on and somewhere to rest the roses.
After a few test shots to work out the lighting, I discover that I'm having real difficulty to get the right exposure. I think it's partly because Justine has very fair skin and I'm shooting on a white colorama.
The shoot starts off well. I'm thinking my photos are mediocre. I ask my amazing bestie Peter to come and have a look at them. He tells me to move my model away from the colorama as it's casting a shadow. I hadn't even thought of this. Peter works some magic and helps me get my exposure right and then off he disappears.
I continue my snapping away, always taking note of any minor adjustments that need to be made. Like, moving stray hairs, lipstick touch ups, adding more highlighter.
Something I've learnt is that shooting with hands touching the hair or face can be one of the most awkward things in history. Sometimes they can just look so unnatural, it's in these moments you try and catch the model as they are moving their hair in between posed shots.
I nab Chris and ask him if he thinks that my images are OK, he's says they look OK, so I'm pretty happy. Chris tells me to shoot further back, he opens up the curtain next to my studio and tells me to stand there and shoot. I have to admit, the photos that I took after this looked cleaner somehow.
I managed to do the shoot in a little over an hour and this is a new record for me, I normally take forever. Better be safe than sorry. You know what I mean.
I'm really happy with these photos. I'm just praying that I got the brand ethos right.
Call Sheet: Advertisement
Nikerlina: Givenchy Ad
CALL SHEET
PRODUCT: Photo shoot
TITLE: Givenchy
DURATION: 180 minutes
SHOOT DATE: 15th April 2016
PRODUCTION COMPANY: Nikerlina Make up Artistry
Email: nixxiie.mua@gmail.com
LOCATION
Studio 7
Floor 0
Floor 0
JM Building
Solent University
Solent University
CALL TIMES
Filming - 1 Set Ups
2:00pm: Justine Arrives for Make-Up
3:10pm Hair and Make-Up finished
3:20pm Start shooting for Givenchy Ad
4:15pm Wrap up Shoot and Break down studio
2:00pm: Justine Arrives for Make-Up
3:10pm Hair and Make-Up finished
3:20pm Start shooting for Givenchy Ad
4:15pm Wrap up Shoot and Break down studio
UNIT
Model: Justine Whitehouse
Make Up Artist: Nikki Thorpe
Hair Designer
Lighting
Photographer
Director
Model: Justine Whitehouse
Make Up Artist: Nikki Thorpe
Hair Designer
Lighting
Photographer
Director
Photographers Assistant: Harriet Gulliver
CAMERA EQUIPMENT
Hot Shoe Adaptor
SD Card
Tripod
Tether Cable
Sync Lead
Prime Len 85mm
Mac
LIGHTING EQUIPMENT
White Colorama
SET
White box
Black Satin
White Roses
White Petals
MOVEMENT ORDER
Location 1:
Full Address
Studio 7
Floor 0
JM Building
E Park Terrace, Southampton, Hampshire SO14 0YN
Floor 0
JM Building
E Park Terrace, Southampton, Hampshire SO14 0YN
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