Now, where to start. I love Dior Adverts. They are some of the very few ads that make me want to be the person who is in the ad. I've never really had any of that celebrity envy. Especially when growing up. My dad dabbled with modelling for a while and he caught me comparing myself to a model once that I'd seen in magazine. He sat 12 year old me down and told me the truth about the photos I see. All the retouching and all the make up. I'm thankful we had this talk. It taught me loads.
I love Ms. J-Law. I think she's great. She's a great role model for kids, but is this ad too much? Let's break it down. The pose she is recreating is that of Sharon Stone in 'Basic Instinct' Instead of being sat with a cigarette, she's posing with Dior Addict lipstick instead. Interestingly, I think that the packing for this product actually looks like part of a Vape that used by people who try to give up smoking.
The whole idea of using a cigarette style to sell this product doesn't bother me, because I smoke. I can see why it may have caused some issues for non smokers and people who are concerned about their child's role model advocating something like this. I say this as this was shot not long after the 'Hunger Games" and Katniss Everdeen was someone who younger girls started looking up to. I couldn't really find negative posts about this image. I'm actually really surprised. I would have thought there would have been considering that Dior photoshopped a cigarette out of a model's hand in one of their photoshoots previously.
I think it's a really clever advert. Comparing one addiction to another was stroke of genius. As someone who loves buying premium make up, it's safe to say that once you stop you can't really stop. They bring out a new collection, with new shades and you NEED them. Or a new lipstick colour comes into trend and then you have to go and buy one from your favourite premium brand to keep up.
I love Ms. J-Law. I think she's great. She's a great role model for kids, but is this ad too much? Let's break it down. The pose she is recreating is that of Sharon Stone in 'Basic Instinct' Instead of being sat with a cigarette, she's posing with Dior Addict lipstick instead. Interestingly, I think that the packing for this product actually looks like part of a Vape that used by people who try to give up smoking.
The whole idea of using a cigarette style to sell this product doesn't bother me, because I smoke. I can see why it may have caused some issues for non smokers and people who are concerned about their child's role model advocating something like this. I say this as this was shot not long after the 'Hunger Games" and Katniss Everdeen was someone who younger girls started looking up to. I couldn't really find negative posts about this image. I'm actually really surprised. I would have thought there would have been considering that Dior photoshopped a cigarette out of a model's hand in one of their photoshoots previously.
I think it's a really clever advert. Comparing one addiction to another was stroke of genius. As someone who loves buying premium make up, it's safe to say that once you stop you can't really stop. They bring out a new collection, with new shades and you NEED them. Or a new lipstick colour comes into trend and then you have to go and buy one from your favourite premium brand to keep up.
The make up in the photo is beautiful. Clean and classy, just like the brand. It's important that a advert displays a brand's ethos. They need and 'it' girl and their signature products and you just know who is selling it.
The lack of text screams premium make up. It's only in ads like Rimmel, where they pretty much treat you as a layman. That you see SO MUCH WRITING. It's literally spoon feeding you the product. I can't actually stand looking at them because they make me cringe. I feel as though the brand treats their customers like idiots with the need to put as many verbs as possible on there in the hopes you'll by their products. The lack of typography on a premium ad gives the impression that their audience is in the know and there is no need to give you 9 verbs in a row to make you buy it. You're a faithful customer and you probably will buy their products, if not just for the name. After all, there is only one Dior.
It's cool to see how brands are keeping up with social networking. I mean, just google that hashtag and you're drowing in Dior.
Well played Dior, well played.
The lack of text screams premium make up. It's only in ads like Rimmel, where they pretty much treat you as a layman. That you see SO MUCH WRITING. It's literally spoon feeding you the product. I can't actually stand looking at them because they make me cringe. I feel as though the brand treats their customers like idiots with the need to put as many verbs as possible on there in the hopes you'll by their products. The lack of typography on a premium ad gives the impression that their audience is in the know and there is no need to give you 9 verbs in a row to make you buy it. You're a faithful customer and you probably will buy their products, if not just for the name. After all, there is only one Dior.
It's cool to see how brands are keeping up with social networking. I mean, just google that hashtag and you're drowing in Dior.
Well played Dior, well played.
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