Sharon's Lecture 26/01/16

It's the first digital image lecture of the year and there is a certain buzz in the room. I'll admit I'm a bit all over the shop after attending a rage inducing feminist lecture but on the plus side Alex Box touched my arm and smiled at me. I may or may not have had a total fan girl moment, but I can neither confirm nor deny this.

"Don't clap!!!" are the first words from Sharon. I don't know who clapped at her FINALLY arriving. (I joke, I totally know. It was done in complete jest)

I walked into this lecture with my mind at complete ease, I felt confident. The keyword in that sentence is 'Felt' 

This soon melted away and was replaced with utter terror and fear. 

Pintrest? I mean, I have it. I use it. For the most pointless of reasons. It's normally my go-to when Google images fails me. I've never used it for a productive reason, if anything it helps me procrastinate. This'll be interesting.

She flies through the first slide and I have a feeling that this is going to be the theme for this semester. The first set of homework is read out and a cheeky "Chris said he wants to add more, but he hasn't yet" I glare at the homework paragraph. Moodboards. Something I'm not great at.

We are whirled through a very but detailed history of beauty advertising. Here are a few notes that I've jotted down that'll probably provide inspiration at a later date for some blog posts.

I've done a little bit of hunting online to try and find a timeline to make the lecture.

1904 – Max Factor established in Los Angeles, it specializes in the production of film actor cosmetics.
1907 – Safe synthetic hair dye invented by L’Oreal.
1915 – Portable lipstick invented.
1917 – Maybell launches Maybelline cake mascara.
1920 – Rimmel produces first non-toxic European mascara, eyebrow pencils become popular, and film actors start become primary propagators of new fashion trends.
1930 – Max Factor launches first lip gloss.
1936 – L’Oreal invents sunscreen.
1948 - Hairspray is invented.
1950 – After WW2, cosmetics become international business that creates enormous profits.
1965 – Aerosol deodorants.

ANON., n.d. 

Other notes I've jotted down include:

• 1909: Mr. Selfridge opens the first make up counter.
• 1920: Pharmacies and Department stores now have make
  up counters/products. Before it was an embarrassment to be buying rouge.
• Advertisements were illustrations with lots of text. These were like instructions on how to use the products
  
  
  
  
  
  
  
• 1930:Women have became more influenced with Hollywood
• Thinner eyebrows are popular
• Photoplay- Were original adverts for Max Factor. One of the origins of product placement
• Max Factor made a creme eyeshadows and lipgloss which changed how make up was done. Glossy eyes were popular now due to new product.
• 1939- Helen Rubinstein made mascara. Lipstick sales boom.
  
  
  
  
  
• 1940s Make up is a huge industry now. Products are used in films still and this is helping sales.
• World War 2 rationing affects everyone. Women are encouraged to wear make up to boost the morale.



ANON., 1942 LIFE Magazine

• 1950. It has been argued that this was the Golden Age of the advertising industry. The industry had more power than ever because more and more people were buying TVs.
• It was the rise of the model these became a challenge to film stars who had always been the face of products.
• Elegant eyes and lots of powder were popular
• 1960s. Mary Quant changed the make up industry.

  

  JANE, S., n.d.
  Honey magazine Quant special supplement 1967.

  
  
  
•  There were 3 iconic looks created that were associated with this era. Hippie. Mod and London Look.
• Our make up adverts don't tell us so much about products any more because we're a Tech Savy society now.
• Ads now show us trends and how we are going to look.
• Each brand tailors their adverts to the intended audience and demographic that they intend to sell too.