Unit Brief

Southampton Solent University
FMS403 Digital Image Production 2



Image available at: http://www.dailybless.com/en/2013/01/lanvin-spring-summer-2013-campaign  









Southampton Solent University
⦁ Assessment Brief

Unit Title: Digital Image Production 2
Unit Code: FMS 404
Unit Leader: Sharon Lloyd 
Level: 4
Assessment Title: Mini Portfolio
Assessment Number: 1
Assessment Type: Portfolio
Restrictions on Time/Length : None
Individual/Group: Individual
Assessment Weighting: 100%
Issue Date: Week commencing  25.01.2016 
Hand In Date: 24/04/2015 before 10pm 
Planned Feedback Date: 4 weeks later via myCourse 
Number of copies to be submitted: One electronic PDF file no later than 10pm on the date of submission
Mode of Submission: On-line via your myCourse unit page
Number of copies to be submitted: Where on-line submission via ‘MyCourse/Turnitin’ is used, students are not required to submit a hard copy. 
⦁ Anonymous Marking 
⦁ This assessment will :
⦁ be exempt from anonymous marking as it falls within an exempt category under the University’s Anonymous Marking Policy.

⦁
⦁ Introduction 

Digital image production and design is the leading method for image making and publishing in the media, fashion and beauty industries. Every element of an image and layout can be controlled throughout the production process, from the photography studio to edit, post production, art direction and layout.

This unit builds on the skills developed in Digital Image Production 1, introducing students to more photography techniques in the studio and IT skills in Adobe Illustrator and InDesign. More advanced camera controls, and studio lighting will be explored, giving students the confidence to take their own images. Students will then be introduced to publishing software Adobe Illustrator and InDesign giving students to skills to create simple layouts, use text on imagery and incorporate design elements or graphics with photographic imagery.

The final assessment will demonstrate digital photography, design, text and layout techniques appropriate to the media, fashion and beauty industries.







Assessment Tasks 

Brief 1
Using the skills and tasks developed within your photography and post-production workshops you are required to research images based on an inspirational word.  You must show the creative thinking behind your consideration of the images through image and text analysis, and evaluation.  A MOOD board must be developed and used as a culmination of your word inspiration.  You will design and photograph an image that references your word. 

You will then be required to design and photograph a studio-based image for a key make-up brand (you will be presented with a list of brands to choose from).  You must research and evaluate the images for the brand you have chosen.  

Create a STORY board based on the research you have conducted for your brand and inspirational word. You must take into consideration products, background, colour, texture, garments, accessories, light, composition, attitude, poses and props. 

Brief 2
During the second part of this unit, the emphasis will be on post-production and you will be required to use a template of a campaign image (provided by Chris Overend) to drop your image onto, with amendments to text, colour and layout. The amendments made to the template must be consistent with the brand image and ethos. 


All the skills acquired in this unit will culminate in 1 mood board, 1 story board and 2 images to be presented in the form of a fully laid out “mini portfolio” submitted in PDF format at the end of semester 2. 

In addition to the sketchblog used to gather research, document ideas and evaluate progress, you are required to develop a Pinterest board. This is good professional practice and will help you to produce innovative and thoughtful images.

You will also be required to keep a technical blog detailing your practice lighting set ups, practical photography, experiments etc. THIS WILL NOT BE MARKED. However you will be expected to create at least one entry a week to chart your progress and show evidence of your ongoing work. You will be shown how to create a blog in your lessons.


Final Outcome: A 5 page Digital “Mini Portfolio” presented in a PDF file:

Your mini portfolio should be in the form of a single PDF containing five pages and a link/hyperlink to your sketchblog, e.g. FMS404ShootingBeautyJonesA.Blogspot.com.  Your Pinterest board should be seen as a link on your blog. 

Page 1 - Mood Board of word image
Page 2 – inspirational word image (front, back and side angle)
Page 3 – Story Board of brand, linking it to your developed inspirational word. Try to avoid repeating images used on mood board – this is further development of your initial ideas but has to fit in with the brand ethos, this consideration should be evident on the board. 
Page 4 – Brand image 
Page 5 – Evaluation (an evaluation of the project progression, detailing how you solved problems, photographed your images and engaged in post-production/editing of the image.



Indicative Reading 

Books: 
MasterMind : art direction, fashion styling and visionary photography. Hong Kong: Victionary 2011

The fashion photography course: first principles to successful shoot, the essential guide.
Siegel, Eliot, London: Thames & Hudson 2008

Pro digital fashion photography: featuring work from David Lachapelle, Barry Lategan, Perou & Rankin: a complete reference guide to the tools and techniques of successful digital fashion photography. Smith, Bruce, Lewes: Ilex 2008

The complete guide to organizing and styling professional photo shoots. Travers, Peter ; Harkness, Brett; Mies, Switzerland; Hove: RotoVision 2011

Adobe InDesign CS5 Classroom in a Book the official training workbook from Adobe systems Cruise, John ; Anton, Kelly Kordes.  San Jose, Calif. : Adobe Press 2010

⦁ Designing for newspapers and magazines 2nd ed. Frost, Chris. London : Routledge 2012

⦁ Vogue : the covers. Kazanjian, Dodie. New York : Abrams 2011

⦁ Dazed and confused : making it up as we go along : a visual history of the magazine that broke all the rules. Hack, Jefferson ; Furniss, Jo-Ann; Rankin. New York : Rizzoli 2011

Documentary:
David Bailey: four beats to the bar and no cheating. (Digital Video). BBC4 26/01/12

The look: Power of the press. (Digital Video). BBC4 12/02/09

Journal:  The Vogue Archive

Websites:
www.lebook.com
www.nowness.com
www.fashion156.com
www.dazeddigital.com





LEARNING OUTCOMES

On successful completion of the unit, students should be able to:

Cognitive Skills 
C1 Formulate creative and appropriate solutions demonstrating an awareness of image making and design for the fashion and/or beauty industries.

Practical and Professional Skills 
P1 Produce final images using appropriate photography, post production, layout and design techniques.

Transferable and Key Skills 
T1 Develop visual communication and time management skills


Assessment criteria  - See the rubric below 



⦁ Extenuating Circumstances
The University’s Extenuating Circumstances procedures are in place if there are genuine circumstances that may have affected your academic performance. Remember however you need to be ‘fit to study’, this means that you can either submit your assessed work or declare extenuating circumstances, but you cannot do both.

A summary of guidance notes for students is given below:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234570925

⦁ Academic Misconduct
Any submissions must be your own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook, includes the definitions of all practices that will be deemed to constitute academic misconduct. You should check this link before submitting your work.

Procedures relating to student academic misconduct are given below:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234570157





Ethics Policy
The work being carried out by the student must be in compliance with the Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then the student will need an ethics release or an ethical approval prior to the start of the project.

The Ethics Policy is contained within Section 2S of the Academic Handbook:
http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=PPG/ASQS/AH/1234569791


Anonymous Marking
A copy of the University’s Policy on Anonymous Marking, process details and student guidance on submission sheet completion can be found on the following links, which are also uploaded on the Student Portal.  The guidance ‘fact sheet’ will be available at Faculty Reception Points.

Policy:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574213

Process:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574215

Fact Sheet:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234574214


Grade marking
The University uses a letter grade scale for the marking of assessments. Unless you have been specifically informed otherwise your marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on myCourse. The guidance ‘fact sheet’ is available at the Faculty Reception Points.

Policy: http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=PPG/ASQS/AH/1234569864 

Fact sheet:  http://blade2-5.solent.ac.uk/DocMan8/rns?RNSExact=ASQS/PPG/1234576014 



Criteria
Knowledge and Understanding
Identify and use appropriate materials and production processes relevant to photography for styled images. Exceptional breadth and depth for work at this level; Excellent understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate and coherent in breadth, with depth in many areas Thorough understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate in breadth, with depth in several areas; Clear understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Accurate, with depth in some aspects; Satisfactory understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Largely accurate across most areas, with limited depth; Adequate understanding and slight application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Inaccuracies/omissions in some areas, depth limited; Occasional errors in understanding and application of photographic, post-production and layout processes relevant to either the styling or makeup & hair industries. Fails to engage with the unfamiliar.
Cognitive Skills
Formulate creative and appropriate solutions to a range of styling and photography related problems, demonstrating an awareness of customer needs.
Selects and applies appropriate photographic and post-production methods to address/solve complex and often unfamiliar problems; Excellent investigative skills generate well-founded and evidenced conclusions. Applies appropriate photographic and post-production methods to address/solve complex issues/problems, some unfamiliar; Thorough investigation generates well-founded practical solutions. Uses appropriate photographic and post-production methods to address complex issues/problems, some unfamiliar/unpredictable; Investigation generates well-founded conclusions/practical solutions. Use of photographic and post-production methods satisfactory, Applies some aspect of learning in a different context; Use of photographic and post-production methods is adequate; Tendency to description and reliance on familiar/given material or approaches. Superficial  use of photographic and post-production methods; Overly descriptive and reliant on familiar/given material or approaches.
Fails to apply learning to unfamiliar contexts.
Practical and Professional Skills 
Prepare and present visual and written material to an appropriate and relevant professional standard. Competence in all the required specialized technical and creative skills. Mini portfolio shows an awareness of professional standards exceeds expectation for this level.
Competence in all the required specialized technical and creative skills. Mini portfolio show an awareness of professional standards exceeds expectation for this level in some aspects. Competently uses all the required specialized technical and creative skills. Mini portfolio indicates more developed awareness of professional standards in some areas. Competently uses all of the required specialised technical and creative skills, with more developed capability in at least one area.
Use of all the required specialised technical and creative skills is adequate. Use of some of the required specialised technical and creative skills is marginally inadequate.

Transferable and Key Skills
Appropriately and effectively utilise IT systems and software. Excellent presentation and organisation all work, Mini portfolio is exceptional for this level.
Work demonstrates independence and initiative beyond level expectations, setting objectives and taking responsibility for outcomes; Excellent presentation and organisation in most contexts. Mini Portfolio excellent and insightful. Work demonstrates independence and some initiative in setting objectives and taking responsibility for outcomes; 
Presentation and organisation of work appropriate to  context and purpose. Mini portfolio communicates clearly. Work demonstrates independence in setting some objectives beyond those given and taking responsibility for outcomes; Satisfactory organisation and presentation of work. Mini portfolio mostly appropriate; Work demonstrates satisfactory independence in addressing objectives and taking responsibility for outcomes; Organisation and presentation of work adequate.. Mini portfolio is limited with some mistakes/irrelevancies; Work demonstrates adequate independence in addressing given objectives and taking some responsibility for outcomes; Elements of disorganisation and poor presentation of work. Mini portfolio is poor or inappropriate communication. Work demonstrates insufficient independence in attempting to address given objectives and taking responsibility for outcomes; 
Assessment Criteria
CRITERIA A1 – A2 A3 – A4 B1 – B3 C1 – C3 D1 – D3 F1 – F4

FMS 404 – Digital Image Production 2 Teaching Scheme

Week Technical Sessions Lectures/Tutorials 
1 Photography: Photography refresher class. Remember to bring your own SD Card/Hotshoe adaptor to your photography session every week. 
Lecture 1: A look at beauty advertising and its history.
Seminar: Introduction to your inspirational words. 
2 Photography: Group work - practicing your first advertising/lighting set-up.
Lecture 2: Advertising versus editorial image. What is the difference?
Seminar:  CRIT: Presentation of MOOD boards to class and group review of ideas. 
3 Photography: Working with bright colours.  Make sure you dress/make-up appropriately in vivid colours.  Let's make a splash!
Lecture 3: How to identify a beauty brand?  What is its market and target demographics?
Seminar: Introduction to beauty brands:
4 Photography: Practice Week.  Choose one of the two set-ups you have been shown so far to photograph as a test shoot.  
Seminar: CRIT: Presentation of STORY
boards to class, 
5 Photography: Shooting to fill a space (considering text for advertising, magazine articles etc)

6 Photography: Photographing image for Beauty Brand

7 IT: Photoshop - retouching Beauty Brand images, editing your STORY board Tutorials
8 IT: Refresher of InDesign, working with text, creating text for own images
Tutorials 
9 IT: Using InDesign - Bringing boards, images text together Tutorials 
10 IT: InDesign - Bringing boards, images text together Final CRIT 
11 IT - InDesign
Finalise  “mini portfolio” ready for submission. 
Save your work as a PDF.
Submission Week 
12 No IT session Marking week 
13 No IT session Marking week 
14 No IT session Marking week
15 No IT session Feedback Week