Editorial vs Advertisement Lecture Notes

What is fashion?

- Is about selling a lifestyle.
- Through hair, make up, accessories or clothes we make decisions.
- Fashion is aspirational 

Beauty follows the the same rules as fashion, but does it?

Editorial photographs don't have product placement.

https://vimeo.com/28348685

What I loved about this video first was the music. And I'm actually listening to it now I'm typing up my notes from this lecture. It really set the scene for the video.

I'm fan of how the video was shot, it looks beautiful and there's a few scenes where it looks almost 'behind the scenes' It's the first time I've ever watched a Vogue Beauty Editorial. I'm pretty blown away by it in all honesty. You never really see so much attention paid to make up, there's so many changes and a great variety of looks.

"Great Image, how can you push it?" This is what I always have in mind when I'm shooting or i'm helping something with their shoots.

Comercial Photography= Product

Fashion Photography= Lifestyle

Editorial Photography= Story

Beauty= Can be editorial but it can change.

Lighting, styling and background are important.

They are normally plain, so it doesn't distract from the product.

Beauty advertisements must always have the product in the ad. How blatant depends on the brand.

Ads are made for certain demographics.

Rimmel= Brand
Dior Addict- Is premium and sells a lifestyle.

It is always important to bear in mind that the advert has to be the right ethos for the magazine.

Fine tooth images on set instead of relying on post production. It can't always save it.


Get a team of people to help you on set. Delegate the responsibility so everyone is accountable for something and it gives you more time to focus on capturing the perfect image.

Pay attention to the model's skin. You want someone with really good skin for these kind of photoshoots.

EDITORIAL BEAUTY

Interesting background
Complex lighting set ups
In some shoots there are as many as 7 lights being used.
However, less can be more.

MAC is famous for it's edgy editorial shoots and being really 'out there'
Beauty images are to have no shadows on the face